Modi à la Mode. Narendra Modi's fashion and the performance of populist leadership - AAME semina


Is Narendra Modi a populist leader? Opinions are divided.

In this presentation, Dr Vittorini looks at populism as a political style.

From an examination of Modi’s performance of three key aspects of contemporary populism (identification with the people, anti-elitist discourse, and the presentation of the leader as saviour) she argues that Modi’s populist leadership is articulated emphatically by his use of fashion, ornamentation and his style of self-presentation more broadly.

This talk takes place at 12.00 in Founders, room FW101.

All welcome.

Dr Simona Vittorini is a Senior Teaching Fellow at the School of Oriental and African Studies (SOAS).

#India #populism

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