Modi à la Mode. Narendra Modi's fashion and the performance of populist leadership - AAME semina
Is Narendra Modi a populist leader? Opinions are divided.
In this presentation, Dr Vittorini looks at populism as a political style.
From an examination of Modi’s performance of three key aspects of contemporary populism (identification with the people, anti-elitist discourse, and the presentation of the leader as saviour) she argues that Modi’s populist leadership is articulated emphatically by his use of fashion, ornamentation and his style of self-presentation more broadly.
This talk takes place at 12.00 in Founders, room FW101.
Dr Simona Vittorini is a Senior Teaching Fellow at the School of Oriental and African Studies (SOAS).