Modi à la Mode. Narendra Modi's fashion and the performance of populist leadership - AAME seminar with Simona Vittorini on Wednesday 29 November

November 23, 2017

Is Narendra Modi a populist leader? Opinions are divided. 


In this presentation, Dr Vittorini looks at populism as a political style. 


From an examination of Modi’s performance of three key aspects of contemporary populism (identification with the people, anti-elitist discourse, and the presentation of the leader as saviour) she argues that Modi’s populist leadership is articulated emphatically by his use of fashion, ornamentation and his style of self-presentation more broadly. 



This talk takes place at 12.00 in Founders, room FW101.


All welcome.


Dr Simona Vittorini is a Senior Teaching Fellow at the School of Oriental and African Studies (SOAS).

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Global Politics and Development Centre

Department of Politics and International Relations

Royal Holloway

University of London

Egham, Surrey

TW20 0EX